Re: [id-android] HTC mulai berubah - Mulai ngiklan dengan $1 Iron Man

Lagu hipster carwashnya kocak 

=))

Sent from my iPhone

On 15 Agt 2013, at 10:13, Rio Husnady Hidayat <spidericho@gmail.com> wrote:

HTC kicks off its $1 billion marketing campaign starring Iron Man Robert Downey Jr

HTC's big marketing bid for its latest crop of smartphone tech has kicked off under the moniker 'Here's To Change'.

The campaign stars Robert Downey Jr and a number of other recognisable faces (Jon Polito)
coming up with off-the-wall ideas for what HTC stands for, including 'Huge Tinfoil Catamaran', 'Hipster Troll Carwash', 'Hot Tea Catapult' and 'Hold This Cat'.
Apparently this kind of zaniness will 'invoke interest and talkability amongst consumers.'

The whole advertising campaign will run for 36 months with three phases.
The two minute TV spot, which will air from Thursday 15 August and at first HTC's campaign won't involve much talk of the actual phones or their capabilities just yet.

Video Iklan Mahalnya disini

https://www.youtube.com/watch?v=OVE1OcfB1E4

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