and technology products are in that group :).
A good demo for an Android app that focused on showing what you can do ,
and "Look how easy it is to do it" would be a great marketing tool... if
you can figure out how to get it to your potential customers.. or get
your potential customers to it :).
On 27/08/2010 3:07 PM, TreKing wrote:
> At the risk of getting into another long-winded, miscommunicated
> debate ... =P
>
> On Fri, Aug 27, 2010 at 4:03 PM, Brad Gies <rbgies@gmail.com
> <mailto:rbgies@gmail.com>> wrote:
>
> How many developers have experienced the other person's "eyes
> glazing over and their mind shutting down" effect when they are
> excitedly telling their friends and family about everything the
> latest technology/gadget/device can do.
>
>
> Actually, when I show friends and family my shiny phone and start
> emailing / getting driving directions / looking up bus times, etc,
> etc, they open their eyes with excitement and interest.
>
> There's a reason that promotional videos or commercials show you what
> you can do with the product - like the iPad commercial with the person
> email, browsing, editing pictures, and playing games. These are all
> features of the product. No, dully listing every single feature as a
> list of text is not the best strategy, agreed - but there is
> unquestionable value in conveying to the user what they can actually
> do with what you're asking them to pay for.
>
> Unfortunately, we're all extremely limited in how we can do that on
> the Market.
>
>
Sincerely,
Brad Gies
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