[id-android] WTI: Survey: Android Users Twice as Likely to Tap Ads in Apps than BlackBerry Owners

Another tidbit from that Nielsen survey last week is that a whooping
33% of Android users had opened an in-application advertisement in the
last 30 days. The other platforms trailed at 29% of Windows Mobile
users, 26% for iPhone owners, 24% in other (presumably made up mostly
of feature phones), 22% of Palm OS users, and a mere 15% of BlackBerry
users. I suspect that the reason half as many BlackBerry owners click
mobile apps is because they know it'll launch the browser.The
demographic data showed that 58% of teens said they always or
sometimes look at mobile ads, a figure which shrinks to 28% for
respondents 55 and over. There was also some interesting information
about how many were paying for their apps; on iPhone, there was two
free apps for every paid, but for Android and BlackBerry, that ratio
was 3.5 to 1. BlackBerry users were also the least likely to go from a
lite app to a premium one.

It still boggles me that the click-throughs for mobile ads on Windows
Mobile devices is still so notably higher than the other platforms.
Are the ads especially well-targeted, or are they super-shiny, or
what? I can't remember the last time I used a Windows Mobile phone in
earnest, so rightly couldn't say one way or the other. It would
certainly work to Microsoft's advantage if they can keep that
click-through rate up in Windows Phone 7, but it may be yet another
one of the few advantages the platform had that they wipe away for the
sake of a fresh start. Android already has a huge head start in mobile
advertising considering Google's history with web ads, and simply none
of the other platforms will have the same leverage, no matter what
they try.

http://bit.ly/bpJQP2

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Agus Hamonangan

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