Are you a company that has many Web developers and no or few Java developers?
Does you app need background processing or tight integration with native elements (e.g. contacts)?
Do your customers want a native look and feel or a web/html look and feel?
You still have to design (and test(!)) your web-app for the various form-factors (screen-sizes, densities, keyboard only, no keyboard).
Have you looked at PhoneGap, AppCelerator, RhoMobile, etc.?
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