> Well, I don't think all hope is lost, there's some room for positivity here!
> For example the apps do show up in search results, so making sure your
> description is creative and describes your app/wallpaper in a way that will
> attract people to it who are searching for something similar (and I'm not
> talking about keyword spamming). For example if yours is bucky balls then
> maybe making sure the description contains terms that people who would be
> interested in it would be searching for, and testing that. The Just In
> section is only one way through which people discover apps. I do feel it
> helped smaller developers a lot, but we still have to get our apps into
> peoples hands who want them, so no point in giving up yet.
Adam's playing "good cop". Allow me to play the role of "bad cop":
Any developer whose "marketing" is simply appearing in various Android
Market lists is doomed.
It's like saying "hey! my business will have a White Pages telephone
directory listing! and I was savvy and have my business name begin
with 'A'! the world will be a path to my, um, phone!". Any business
that thinks that a White Pages listing is a load-bearing part of a
marketing plan deserves to go out of business immediately, if not
sooner.
If you want to be paid, have a real marketing plan, where you identify
your target audience, determine how to communicate with them, put
together a unique selling proposition for them... and then execute
that plan. This is required no matter what business model you pursue,
in pretty much any industry, any market, any country.
If you don't want to have a marketing plan or execute it, don't expect
to get paid much. This too is the case for pretty much any business
model, any industry, any market, any country.
Why developers think the world is a Magic Money Machine, where you put
code in the top, pull the lever, and cash rolls out the bottom, is
beyond me.
--
Mark Murphy (a Commons Guy)
http://commonsware.com | http://github.com/commonsguy
http://commonsware.com/blog | http://twitter.com/commonsguy
Android Training in Oslo: http://bit.ly/fjBo24
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