Friday, July 27, 2012

Re: [android-developers] How to put ads in live wallpapers?

Let's assume that push advertising is a bad user experience.  (It is.)

Do you have a solution for presenting advertising to the user through a live wallpaper that doesn't suck?

I can't think of one.  If you can't either, maybe this is just not an appropriate thing to do.

We created live wallpapers as a cool little thing to jazz up the UI, with an API that allows other people to make their own cool little things.  That doesn't mean there are guarantees around monetizing these things through anything besides direct user payments...  that wasn't really the goal of this feature, the goal was just to make it possible to have interesting things going on in the background of the home screen.

Maybe there are ways to monetize these through other things besides in-app billing or some other such direct mechanism.  If you think you want to try another way, you should at least have that as part of your plan from the start.  Otherwise, you end up trying to shove some monetization on top of something that wasn't designed from the start to have monetization, which is probably going to be a bad result.  And as I said, since monetization outside of direct charges isn't part of the core model around live wallpapers, there is even more of a burden on you to figure out how to do this nicely from the start.

On Fri, Jul 27, 2012 at 3:22 AM, MobileVisuals <eyvind@astralvisuals.com> wrote:
Could you please explain why you think it is a terrible idea to mix live wallpapers with advertising?

I have talked to several mobile advertising companies now and now one has any other advertising solution for live wallpapers than push notifications. Is any one else here developing live wallpapers? If so, how are you managing the advertising in the live wallpapers?

Den onsdagen den 25:e juli 2012 kl. 19:10:12 UTC+2 skrev Dianne Hackborn:
Mixing live wallpapers with attempts at advertising seems like a terrible idea to me.  Have you considering instead trying something like in-app billing to allow users to unlock features in your app?

On Wed, Jul 25, 2012 at 6:12 AM, MobileVisuals <eyvind@astralvisuals.com> wrote:
Is there any other way to advertise in live wallpapers than push notifications? My company is using push notifications. This pays off well, but it also results in some bad reviews.I got this suggestion from another company:

o Create a welcome page (name of the company, some app's information)

o Call for a Full screen ad with go and skip button

o The go button will generate a click and transfer the user to the add

o The skip button will transfer the user to your app to continue the app experience.

Would this really work when the wallpaper is set as the current live wallpaper? The user doesn't want to press a button every time the screen is woken up?

Does anyone have any other idea of how to put ads in live wallpapers?

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Note: please don't send private questions to me, as I don't have time to provide private support, and so won't reply to such e-mails.  All such questions should be posted on public forums, where I and others can see and answer them.

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