Re: [android-developers] Advertising opt out

why is that? I think it might be plausible to think that people who
opt out were never going to click on your ads anyway...

kris

On Mon, Sep 17, 2012 at 9:25 PM, Francisco Marzoa <fmmarzoa@gmail.com> wrote:
> I have read this before, and it has the same sense: none.
>
> On Sep 17, 2012 6:20 PM, "John Coryat" <coryat@gmail.com> wrote:
>>
>> Many developers force users to purchase something in order to remove
>> advertisements from their apps. While this may seem to be a good revenue
>> model, it tends to annoy and anger users. It has some other serious
>> consequences as well.
>>
>> One of the important metrics in calculating the CPC (Cost per Click) is
>> the CTR (Click Through Rate). A low CTR will also result in a lower CPC. By
>> forcing users to view ads that they will never click on developers actually
>> are lowering their earning potential.
>>
>> One way to raise CPC, CTR and customer satisfaction is to allow users to
>> opt out of advertising without charging them. It's not only good for
>> customer relations but also the bottom line. How many users actually pay to
>> remove ads? It has to be a very low rate compared to the number who are
>> frustrated and annoyed at seeing ads. The good will alone makes this
>> worthwhile. The real benefit is increased CPC and CTR.
>>
>> We've recently implemented AdMob advertising in our main app and have had
>> virtually no complaints at all. A couple of users have missed the several
>> places where we state that "Anyone, anytime can opt out of ads" and
>> contacted us. When they understand the way we've set it up, universally, the
>> former angry user is now an ecstatic one.
>>
>> In addition, we're seeing excellent CTR and eCPM (effective Cost per
>> thousand). I can't say with impunity that our opt out policy is causing the
>> high eCPM but it probably is helping.
>>
>> Consider free opt out for your advertising supported apps. It's good for
>> everyone.
>>
>> -John Coryat
>>
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